The logo for Fountain City Cannabis was designed to embody both the natural vitality and the urban sophistication of the brand mockup. At its heart is a stylized fountain—a timeless symbol of renewal, flow, and life (also a nod at the Kansas City Fountains)—crowned by a hemp leaf that represents the essence of cannabis culture and its healing potential. The color palette of navy blue and teal green was carefully selected to strike a balance between professionalism and organic energy. Navy conveys trust, stability, and maturity, while teal introduces a fresh, vibrant element that nods to nature and health.